Did you know Salma Hayek Pinault was executive producing a series based on Tomás Eloy Martinez’s 1995 best-selling novel, “Santa Evita?”
Did you know the mini-series, directed by the renowned Colombian filmmaker Rodrigo García, is premiering this week on Hulu?
No. Neither did I.
The legacy of famed Argentine first lady and historical iconoclast Eva Perón’ is no less polarizing today than when she lived out her fabled life in the Casa Rosada from 1946 – 1952, succumbing to cancer at the age of 33. Since then, she’s been immortalized in literature, musical theater (“Evita”), and musical film (Madonna in “Evita”). Martinez’s novel, “Santa Evita,” added a new layer of myth by spinning a surreal tale of a political shell game with multiple copies of her embalmed corpse, a bid to avoid her being used as a martyr for the working class. (A fascinating if uneven read.)
Now, on the 70th anniversary of her death, “Santa Evita,” which I have yet to watch, appears out of nowhere to debut on Hulu on July 26. The just-dropped, stylish trailer indicates that it appears to be a pedigreed production. What’s frustrating is its arrival without any fanfare or promotion. What gives? The trailer, in Spanish with English subtitles, confirms that Hayek Pinault opted NOT to produce the series in English, a commendable choice in authenticity. Given that Netflix, Apple TV+, and Prime Video do not shy away from foreign language content, they have also done well in creating awareness before launching “House of Paper,” “Squid Game,” “La Casa de las Flores,” and “Acapulco.” So why was the release of “Santa Evita” dealt with like a surprise drop and not in the cool Beyoncé way?
Perhaps Hulu doesn’t have the marketing apparatus to handle Spanish-language content, but given who is involved with “Santa Evita,” that is an immense shame. Given the economic power of Latinos, the streamer is remiss in not wanting to tap into it. Moreover, it isn’t like Eva Perón doesn’t register in 2022, a fascinating piece of “herstory” full of provocative narrative themes. But, with all the optics within the industry to prove it is “inclusive” and “diverse,” such shabby handling of “Santa Evita” can only infuriate our lack of progress further in mainstream filmed entertainment.
As for the merits of the series, that Rodrigo Garcia is involved is enough for me. García, whose new Apple Original Film “Raymond and Ray,” starring Ewan McGregor and Ethan Hawke, and produced by Alfonso Cuarón, is set for release later this year. Combining this filmmaker with such rich material can only invite viewing and discussion.
Care to join me in the discussion?
Santa Evita debuts on Hulu on July 26.