In 1998, the great Hilary Clark encouraged me to step into the role of content producer/interviewer. To be honest, it felt more like a dare. I thought our publicity content was rather dated at the time, colorless and flavorless. This was during my tenure as a studio publicist at 20th Century Fox under her invaluable guidance. I took her up on the challenge, hired a crew and went to the Virgin Megastore on Sunset Blvd. to interview composer Mark Snow and television icon Chris Carter about their collaboration for “The X-Files” movie soundtrack. I never looked back. By 1999, I was responsible for the writing, producing, and interviewing of all content created by Fox International Theatrical Publicity. It was an unusual role as most publicity departments didn’t handle this task. They’d hire an agency and that was it. No, this enterprise was the result of vision and it changed my life in the process.
Much has changed over the last two decades, especially in this industry. I’ve changed, too. I used to be caught up in the false notion that I had to be a James Lipton-type. When I finally found my true voice, it was as natural as just saying, “Hi, I’m Jorge.” No adornment or overstating things, just simplicity and honesty. I gush, sure. I’m first and foremost a fanboy for all things motion picture. I was also raised on Regis Philbin, Merv Griffin, and Mike Douglas. I was also nurtured by Linda Ellerbee, Diane Sawyer, and especially, Charles Kuralt. It is a winning combination, where I end up getting hugs more often than annoyance or indifference from the people I interview. I take great pride in that ability.
Sure, I still make the mistake of giving a person the answer in my question. It is true, I never really mean, “Last question.” And, I can’t do a 20-minute BTS interview, not really. It usually ends up going over 40 minutes or more. In fact, the fearless crew on my recent project in New York coined the phrase, “The Jorge 20.” (I’m not offended, I swear.) Even this posting was just supposed to be a “Happy Anniversary” Instagram moment! But nooooo, I had to write a novel about “What it all means!”
I don’t always think I’m the best person for EPK because I have “big emotions” that fight against the rule of this job, which is not being visible. I’m not sitting at video village trying to butter up film producers for that next gig. Yet, I know I am visible when I sit in the chair and begin that next interview.
As BTS producers, we have 30 seconds to let talent know we’re not going to be looking for a “gotcha” moment or engage in any of the other bad behaviors that have been unceremoniously attached to this role. No one likes facing someone who just reads questions off a page. It also enrages me how still others make this process about themselves and NOT the movie or television show. The flip side is no better, where it is obvious the client or studio executives could care less about nuance and humanity. Their only focus is making sure we hit what’s been listed on a marketing brief or remain oblivious to interview at and keep their eyes on the ticking of an iPhone stopwatch.
Still, during these last 20 years, I’ve achieved more than even I imagined in this role. I continue to roam this country and world in search of stories that complement the profiles of some of the best and not-so-best films and TV series. The artists and cultural figures I’ve had the privilege to sit and interview over the years are as diverse and fascinating as I’d hoped, even surprising, too. My journeys have not just been about chatting with actors and filmmakers, either. Nobel Prize winners, best selling authors, pop stars, families seeking asylum, entrepreneurs, and public figures venturing into a different spotlight are all part of this story. Y ahora la narrativa también se cuenta en español.
Red carpets, rooms built out of black duvetyne, junkets at five-star hotel suites on several continents, storerooms, warehouses, falling lights, hurricane-induced blackouts on set, museum offices, desert gateways, hutongs, a Mexican prison with Mel Gibson, legendary and still vital film festivals, jungle spa retreats, jazz festivals, screaming fans, stern publicists pointing at a watch, colleagues bitching over why I have more time, planes, train rides, bus rides, a police ride-along with an armed consultant, noisy soundmen, diva DoP’s, recording studios, snowy man-made villages, busy city streets, country backroads, and everything in between. It’s been the good, the bad, the ugly, and the redemptive. As for my collaborators? They’ve been or become great friends, war buddies, some frenemies, but the numbers of role models, muses, and mentors are greater. Oh, the madness of this town defies anything you think you know or read. You cannot be part of this circus without having some sort of tale to tell.
I always wanted my own talk show and in many ways, this is like having one without people knowing who I am. (Although that dream still lingers.) What still excites me is knowing when I’ve connected with someone and they reveal more than just “the perfect soundbite.” It is when real emotion is present, whether laughter or tears, that I find the ability to want to keep doing this job. These moments of revealed humanity give me hope that we are all not living just for “the show.” These connections DO matter in this job, no matter how we continue to water down all the messages into a square box for 60 seconds or less.
Being a storyteller has been my goal since childhood. I’ve been bouncing back and forth between writing and producing for most of my adult life. It is rather telling that I am now grappling with the effects of a changing media landscape, which has even impacted the entire BTS/EPK medium. In this era of influencers and similar constructs, I worry about my true fate. Ageism is rampant everywhere. I went from Young Turk to Establishment in the blink of an eye. Maturity and experience are viewed by too many people in this industry as being expensive and even irrelevant. It strikes real fear in my heart some days. I do take great pride in knowing what looks and sounds real, though, and I know how to make people not fear the question or the conversation. It doesn’t matter if it’s in English or Spanish, either. It all has to count for something, even in a world where people think “fake news” is a real construct.
When I was recently sent the lead photo of this piece by Dave Nolte of Scratch Creative from a marketing shoot completed last June, I was at a low point. Losing Dad to Alzheimer’s in late February of this year left such a void in my life. I also found myself possessing a need for a second act. I felt so guilty and scared about this, which I’ve coupled with the tangible doubt as to whether I even want to continue this journey as a producer/interviewer. Then I saw the photo Dave sent me and I was instantly reminded of what I am capable of in this world.
Stories need telling by people who truly give a shit about an impactful and engaging narrative. Spin is not enough for some of us, nor is passing off HDR images and excessive font overlays as the “story.” The cynicism of thinking the audience doesn’t care is bullshit. We are in part responsible for feeding them this steady diet of lowest common denominator content instead of elevating them with material that nurtures the ability to pay attention and think!
I was taught and mentored by some amazing people to be a rebel in this town until the end, dammit. I am not the product of Affirmative Action or quotas. No one felt sorry for this gay Latino from Pico Rivera and said, “Aw, let’s give him a chance.” I didn’t complete my journalism degree, nor am I the most technically-savvy producer in the game. To be clear, I am here because I worked like hell to be in the room, even making some compromises that make me wince today. Dad always said the worst thing you can hear is “No.” I heard the negative and other choice words that did little to stop my trajectory.
The people that were a major part of my Hollywood career are no longer part of this industry or are facing an uncertain future, too. “The Jorge Show,” as I call it, has been a shared adventure. Period. I didn’t achieve this life alone. I carry their influence and teachings with me on every project, every interview. As long as people are willing to sit with me without reservation or fear, they will discover that they are in good hands and in the presence of a good heart.
And, yes, I’ll keep getting their attention first by sporting a great pair of shoes.
Here’s to 20 more years of “The Jorge Show” and conversations to remember.
**One of my most treasured moments, meeting Mexican icon Verónica Castro and the incomparable director/writer Manolo Caro for the Netflix series, “La Casa de las Flores” (House of Flowers). This was a true full-circle moment to treasure, the bridging of my American and Mexican selves as a content producer. Gracias a Netflix y Hari Sinn y su equipo por realizar este sueño.